A big conceit of the knowledge management (KM) field is that knowledge can be transferred, but unlike information or data, it cannot. Knowledge is personal.
It’s all about sharing of experiences which are best expressed in stories
While knowledge cannot really be transferred, our experiences can be shared. Perhaps that is why we love stories. They are a glimpse into others’ knowledge, more nuanced than any other communication medium.
And he goes on
Would it not be more effective if we shared knowledge as stories, in education and at work? We hear a lot about the importance of curation in the digital workplace today, but what if our curators were also story tellers? Explicit knowledge (decisions, events, procedures, etc.) is relatively easy to capture, so that is often what gets attention and funding for technologies like document management systems. But stories provide the additional context that makes implicit knowledge stick in our memories
I like especially the differentiation between Explicit- and Implicit knowledge, the later of which is far more difficult to grasp:
Implicit knowledge requires interpretation and engagement to make sense of it. Data and information may be gathered by the organization, but knowledge and stories are personal. Stories can help share implicit knowledge.
Something really to be considered when thinking about future content strategies.
The full article worth a read.