The article of David Crane, provides a good overview on the necessary actions a marketing department of a company has to take in order to be compliant with the European GDPR law. It covers topics like Web Forms Events 3rd-Party Lead Gen Channel Partn... Read More
Articles tagged 'gdpr'
Being personally involved in GDPR projects, it’s always interesting to understand how different organisation are tackling this rather complex regulatory obligations. A good example to learn from is Google, which provides clear guidelines and explana... Read More
Under this title I will publish articles how established banks should approach their customers in a digital world with a client centric view in mind. I will concentrate here on the view which is generally managed in a bank by a Customer Relationship ... Read More