The article of David Crane, provides a good overview on the necessary actions a marketing department of a company has to take in order to be compliant with the European GDPR law. It covers topics like Web Forms Events 3rd-Party Lead Gen Channel Partn... Read More
Being personally involved in GDPR projects, it’s always interesting to understand how different organisation are tackling this rather complex regulatory obligations. A good example to learn from is Google, which provides clear guidelines and explana... Read More
Under this title I will publish articles how established banks should approach their customers in a digital world with a client centric view in mind. I will concentrate here on the view which is generally managed in a bank by a Customer Relationship ... Read More